Creative Marketing Director
brand + design + strategy + events
campaigns involved design, branded content, experiential activations, print advertising, social + digital campaigns, and video production.
← rootnyc.com
Root underwent a branding refresh in Q2 2018 upon my arrival–a new execution of social media initiatives (paid and organic), paid media execution (PPC, SEO, SEM, performance + acquisition marketing), and a new website lift.
Directed + managed social + design with one assistant; we integrated marketing initiatives and a brand refresh into social, it allowed for organic + paid growth* by 71.9%* on instagram + 48.9% by facebook, pulled +85.9% traffic to the existing website on rootnyc.com - all within a modest budget and strong partnerships.
*(Data pull from 4.1.2018–3.15.2020)
Produced root social videos for growth + advertising in collaboration with ROOT Motion; featuring two social reels with 206K+ views, 3.8% ctr on search and .83% on the display network on google ads.*
